On Cinema Lovers Day 2024, moviegoers reveled in the joys of the silver screen at a reduced price of Rs 99. The festivities echoed previous celebrations on May 31st, providing a lucrative opportunity for avid film enthusiasts.
Among the cinematic offerings, Mr and Mrs Mahi emerged as the most sought-after film, garnering a substantial Rs 6.75 crores. The movie showcased full occupancy in national chains, extending to non-national chains and single screens in metropolitan areas. The impressive turnout of approximately 7 lakh patrons propelled the film towards success, setting the stage for a resounding weekend performance.
Savi, graced by the presence of Divya Khossla, Anil Kapoor, and Harshvardhan Rane, defied expectations by surpassing initial projections and amassing Rs 1.75 crores nett. The movie's triumph overshadowed last week's release, Bhaiyya Ji, marking a promising start for the film amidst the subsidized ticket pricing.
Meanwhile, Srikanth, in its third week of release, emerged as the third most popular choice in Indian theaters. The movie's consistent performance, with a collection of Rs 1.45 crore on its 15th day, signaled a potential rise to the second spot over the weekend.
The overwhelming response witnessed on Cinema Lovers Day underscored the audience's eagerness to experience cinematic wonders without the constraints of high ticket prices. This surge in attendance heralds a significant shift in the film industry, paving the way for a course correction that caters to the demand for affordable entertainment.
