Record-Breaking Success of Jatt and Juliet 3 Globally
Jatt and Juliet 3, the latest installment in the popular Punjabi film franchise, has concluded its extended first week with a remarkable global gross of Rs. 64 crore, setting a new benchmark for Punjabi cinema. This impressive figure surpasses the Rs. 62 crore earned by Carry on Jatta 3 exactly a year ago.
Overseas Triumph
Overseas, Jatt and Juliet 3 has registered exceptional business, amassing USD 4.40 million, compared to USD 3.45 million earned by Carry on Jatta 3. This overseas success is a testament to the film's universal appeal, transcending linguistic and cultural boundaries.
Domestic Disparity
However, in India, Jatt and Juliet 3 ranks second with Rs. 27.70 crore, falling short of its predecessor's performance in East Punjab, the heartland of Punjabi cinema. This disparity is the primary reason for the film's lower domestic gross compared to Carry on Jatta 3.
Historical Context and Expectations
The underperformance in East Punjab is particularly notable given the franchise's history of record-breaking success in the region. The first Jatt and Juliet film netted Rs. 11 crore in East Punjab, a significant leap from the previous highest of Rs. 6 crore. The sequel further raised the bar to Rs. 14 crore the following year.
Hence, the expectations for Jatt and Juliet 3 were understandably high. However, despite its strong performance in other parts of India, the film's inability to replicate its predecessors' success in East Punjab has tempered its overall domestic gross.
Factors Impacting Performance
One factor that may have contributed to the film's East Punjab performance is its clash with Kalki 2898 AD during the weekend. This competition for screens likely limited Jatt and Juliet 3's showcasing opportunities.
Additionally, the film's weekday holds were only good, falling short of the massive spillover typically seen for big Punjabi films. This suggests that the film may have struggled to sustain strong audience interest beyond the initial weekend rush.
Global Aspiration
Despite these challenges, Jatt and Juliet 3 still has a shot at becoming the highest-grossing Punjabi film of all time globally. Much will depend on its performance in the next two weeks. The relatively weak holds of Carry on Jatta 3 during its weekday run provide some hope for Jatt and Juliet 3 to surpass its predecessor's mark.
Territorial Breakdown
The territorial breakdown of Jatt and Juliet 3's box office collections highlights its global reach:
East Punjab: Rs. 20.50 Cr.n Rest of India: Rs. 7.20 Cr.n Canada: USD 1,940,000n Australia: USD 810,000n United Kingdom: USD 500,000n United States: USD 440,000n Pakistan: USD 270,000n New Zealand: USD 165,000n Europe: USD 150,000n Rest of World: USD 100,000
In conclusion, Jatt and Juliet 3 has emerged as a global success, setting new records for Punjabi cinema overseas. While its domestic performance has been somewhat tempered by a disappointing showing in East Punjab, the film remains in contention for the title of highest-grossing Punjabi film of all time globally.
