The box office performance of Mr. and Mrs. Mahi, starring Rajkummar Rao and Janhvi Kapoor, has been steady, with a 5-day net collection of Rs 20.60 crores in India. Despite facing competition from Munjya and Bad Boys in subsequent weeks, the film's drop in earnings on Tuesday was a mere 7%, indicating strong audience engagement.
The movie managed to maintain its momentum on Election Results Day, another indicator of its resilience. This sustained success suggests that the cricket drama has resonated with viewers, beyond its initial benefit from subsidized ticket pricing on the first day.
Analysts believe that Mr. and Mrs. Mahi has the potential to emerge as another surprise success story for Bollywood in 2024. The year has witnessed several smaller and mid-budget films performing admirably, driven by positive word-of-mouth from audiences. The movie's success also highlights the role of subsidized ticket pricing in increasing cinema viewership and widening its appeal.
Mr. and Mrs. Mahi follows the story of Mahendra and Mahima, a couple united by their passion for cricket. Mahendra's efforts to follow his cricket dreams are thwarted by family pressure, but he discovers his wife's exceptional talent and decides to coach her towards a national team berth. However, Mahima eventually discovers Mahendra's underlying motives for pushing her to the top.
The film's success has confirmed its appeal with theatergoers, and movie enthusiasts can catch Mr. and Mrs. Mahi in cinema halls nationwide.
