AI Impersonates Celebrities, Sparking Legal Protections
The rapid advancement of Artificial Intelligence (AI) has brought with it a new phenomenon: the digital mimicry of renowned celebrities. To safeguard their identities against potential misuse, actors like Amitabh Bachchan, Anil Kapoor, and Jackie Shroff have sought legal recourse in India.
Joining their ranks is iconic singer Kumar Sanu, whose distinctive baritone voice has been subject to widespread imitation. Concerned about the potential misuse of his voice, Sanu intends to follow suit and seek legal protection.
AI's Threat to Creative Integrity
Sanu expresses his apprehension about the unrestricted use of AI to create digital duplicates of artists. He believes that such practices undermine the integrity of original creations and deprive artists of their rightful recognition.
Technology today is dominated by AI, Sanu states. Kisi bhi singer ka duplicate ban jaaye, I don’t think this will be correct. One has to protect themselves by way of such methods. AI is dangerous.
Nostalgia and the Eternal Appeal of Classic Tunes
Despite the advent of AI-generated music, yesteryear singers retain their relevance through the use of their voices in contemporary covers. This trend highlights the enduring power of nostalgia and the inability of modern music to fully replicate the emotional resonance of classic melodies.
Sanu questions the quality of present-day music, attributing its shortcomings to a lack of melody and meaningful lyrics. He believes that the relentless pursuit of profit has compromised the artistic criteria that once defined the music industry.
The Enduring Legacy of Original Artists
Sanu advocates rekindling the tradition of original performances, especially when the original artists are still capable of delivering exceptional renditions. He emphasizes the unparalleled authenticity and emotional depth that only live performances can provide.
I am okay if they remake old songs, Sanu asserts. But if the original singer is still capable to sing it again, then usse achha koi aur nahi gaa paayega. yeh kyun nahi samajh paa rahe hain log? (If the original singer is still capable of performing the song, no one else can do it better. Why can't people understand this?)
